Here’s a secret to content marketing: avoid those high bounce rates

by Marty
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The trick of content marketing: prevent high bounce rates

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But, what about once they are there– how do you get them to then purchase from you?

That half of content marketing.  Let's cover: converting your readers into paying consumers.

  1. Initially, they should begin checking out —– rather of bouncing.
  2. Next, keep ought to keep reading until a minimum of midway through.
  3. Finally, they need to be enticed to find out more or convert: sign up, subscribe, purchase, etc.

Data reveals that when readers complete this full chain of events — instead of avoiding step # 2 —– they'll most likely buy from you. First, they need to start checking out —– rather of bouncing.

  • Next, keep need to keep reading till a minimum of halfway through.
  • Finally, they must be enticed to learn more or convert: sign up, subscribe, purchase, and so on

Why? Individuals trust your brand name more after they’& rsquo; ve consumed your content and deemed you to be high quality and reliable.

Let’s conquer those  high bounce rates —– the bane of content marketers.

Entice visitors to begin reading

Initially, some obvious recommendations: Getting visitors to check out starts with having a strong intro.

A good intro purchases goodwill with readers so they keep reading —– and tolerate your boring parts.

There are 3 elements to a good intro:

  1. Have a hook. Check out hooks here. Avoid self-evident fluff. Check out succinctness here. Tease your subtopics to reassure visitors they landed in the best place.

The web’s biggest blogs include tabulations at the top of their posts to assure readers. It not just benefits SEO, it likewise enhances read-through rates.

Keep them reading when they’& rsquo; ve started Once visitors start checking out, you have 3 tactics to maintain them:


  1. Drop-off optimization.
  2. A/B testing.
  3. Exit rate analysis.

This is how we will enhance our read-through and conversion rates.

Drop-off optimization

Often, when I compose a post on, I find couple of individuals in fact complete reading it. They get midway through then bounce.

I discover this by taking a look at my scroll-depth maps utilizing These reveal me how far down a page an average reader gets. Then I match that information with the average time invested in the page, which I receive from Google Analytics.

Whenever I discover poor check out conclusion rates, I spend ten minutes optimizing my material:

  1. I refer to the heatmaps to see which areas triggered people to stop checking out.
  2. Then I reword those offending sections to be more attracting.

This consistently accomplishes 1.5-2x boosts in read-through rates, which can lead to a comparable increase in conversion.

You see, I never ever just release a blog site post then proceed.

I treat my posts the exact same way I deal with every other marketing possession: I determine and iterate.

For some reason, even professional content online marketers publish their posts then simply proceed. That’& rsquo; s insane. Not spending 10 minutes enhancing can be the distinction between people devouring your post or not having the ability to get halfway through.

Particularly, here’s the process for rewriting a posts drop-off indicate get readers to continue reading.

Before we start, follow along

As we explore the tactics below, you’& rsquo; re welcome to visit 2 blog sites that include these strategies:

A/B testing content

A/B testing is the process of developing a variation of existing content to see if it will increase conversion.

You wish to A/B test the three highest-leverage components of every post:

  1. Have a hook. Read about hooks here.
  2. Skip self-evident fluff. Read about succinctness here.
  3. Tease your subtopics to reassure visitors they landed in the right place.

The web’s biggest blogs include tables of contents at the top of their posts to reassure readers. It not only benefits SEO, it also improves read-through rates.

Here is an example video on A/B testing the content

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